The use of QR technology has been picking up pace, and eventually integrating into the mainstream. The best part about the technology is not its innovation, but rather, its flexibility and integration capabilities, and that its constantly in the transformation process.
What are QR Codes and How to they work?
QR-based technology serves as a viable and functional solution to bolster your proximity marketing workflows. QR code is essentially a scannable bar code, which allows the user to tap into a specific, tailored content. With reference to our topic, you can say that Brand Marketers deploy QR code for the users to tap into innovative deals and discounts. Every time you scan the QR code, you will be presented with a set of information, requiring action from your end.
The mechanism is quite simple. You just have to use your smartphone devices that either have integrated QR-code scanners or third-party QR-code scanners, which will allow you to scan the provided QR code, and tap into the hidden information embedded inside the code.
QR Code Marketing and Its Benefits
QR codes are becoming more and more mainstream and its usefulness in Marketing is very optimistic. The possibilities are endless. Brands have deployed QR everywhere, including tickets, restaurants, advertising major sale events, clearance, and vice versa. Because of its intuitiveness and liking by the general audience, Brand Marketers resound to unique QR-based implementations to make the customer experience even more amplified.
While QR Code Marketing is basically integrating the technology into the business concept, the benefits, on the contrary are more holistic. QR Code Marketing is being used and adopted by most renowned and even smaller brands, either in the form of promotional content or digital coupons. In either case, QR Code Marketing is an asset for your business.
Here are some of the most significant benefits and usefulness of QR Code marketing for your business.
#1 Modification After Deployment
The most significant advantage about QR code Marketing to your business is that they are modifiable in nature, meaning that even after you’ve deployed the QR-code, you can toggle back and make changes and edits in the content, without any hassle. This isn’t the case with other technologies. Moreover, even if the user has printed or scanned the QR code, you can still make changes to it. This means that your business will save up on a great deal of re-printing costs, since they are omitted all together, with QR code technology.
#2 Extensive Tracking
Another most notable benefit to businesses about QR code marketing is that, your business can extensively track them. QR code marketing provides a comprehensive track record on your respective marketing campaign and mark the areas of improvement. This will help Marketers to achieve better Return on Investment (ROI) in the future. QR code marketing will help your business fully understand the context of content, based on tracking results and evaluation, helping Brand Marketers to elevate their QR-based strategy even further.
#3 Reliability and Resilience
As opposed to other technologies like Barcode Scanning, QR codes are highly resilient, which is what your business exactly wants. Resilience leads towards reliability and overall longevity. QR codes have the ability to remain scannable even after withstanding 30% of damage to the QR code itself. Even then, you scanning won’t be disrupted. Barcodes, on the contrary, immediately crashes after withstanding the slightest damage to the code algorithm. Businesses will truly benefit from QR Code Marketing based on its Reliability and Resilience alone.
#4 Deeper Customer Engagement
Customer Engagement is a crucial part of any Marketing campaign or activity. The nature of QR code is such that it engages the audience at a deeper level. For instance, you can simply put up a QR code on a coffee cup served at a local coffee shop, which will allow you to get a complementary brownie or goodie. Such tactic really help with successful marketing campaigns, and businesses reap benefits above and beyond, while developing deeper and meaningful customer relationships. QR code, in essence, has the ability to humanize the customer experience of your respect brand.
QR Code Marketing is here to stay and, as a matter of fact, it will continue to flourish and evolve into further divisions. Marketers will use unique methods to amplify QR codes even further, because the possibilities are endless.