The use of coupons is becoming very common amongst brand, with almost every brand switching towards digital coupons. Digital coupons are deployed to attract customers to land on your website and make a purchase. However, its usefulness isn’t restricted to sales and revenue.
Digital coupons motivate your customers to curtail a positive brand image and write about your products. While it’s not an easy task, but it may be achieved with strategic planning and a well-panned out digital coupon strategy. If you want repeat shoppers or for customers to continue to buy from your online store, then you should encourage them review your products. And this can be achieved through Coupon Codes or Coupon Strategy.
Today, we'll guide you on how to get product reviews with the help of coupon strategy.
What are the Types of Coupon Codes?
Before you jump straight on how to get product reviews with coupon strategy, you must know the types of coupon codes, in order to grasp a better concept and devise a better coupon strategy.
- Dynamic or Varying Coupons – where each customer gets a different and unique coupon code, usually provided to loyal customers, new customers, and even those who haven’t purchase from you in a while.
- Static or General Coupons – where all customers get the same type of coupon codes, usually provided during holidays and season specials.
While static coupons are more commonly adopted and utilized by brands, but dynamic coupons are also deployed, to help with customer acquisition and retention.
Using Coupon Codes to Get Product Reviews
It is important to advertise your coupon codes in a way that attracts the customer immediately. While the customer generally cares about the discount, but a digitally appealing coupon code also captures attention, and helps with customer develop a reference point with the product and making him want to review it.
Method #1 – Incentivizing Product Reviews
The first method you can deploy, in an attempt to get product reviews through the use of coupon codes, is to motivate or incentivize the product review itself. For example, you may prompt any given customer who has successfully concluded his/ her purchase from your online store, to review the product, and in return, that respective customer will get rewarded, in the form of a discount code. This will immediately capture the attention of the customer, and they will be triggered for an immediate response, seeking the reward, while helping you with getting more product reviews through coupon codes.
Method #2 – Using Coupon Extensions on Your Online Store
The use of coupon extensions like Magneto or WooCommerce on your E-commerce platform also redirects the customer into writing a product review. Coupon extensions in such a way that activates a trigger response, motivating the customer to make the product review, in return for future offers and promotions, and additional discount codes. Coupon extensions allow your online store to automatically send out product review incentives, helping your get more reviews on your products.
Method #3 – Pushing Dynamic Coupons to Get Reviews
While most brands adopt the use of Static coupons, especially during season sales, dynamic coupons come in very handy, when you want customers to leave reviews on your website. When you send individual coupon codes to different customers, especially the ones who are landing on your store for the first time, or customers who have not ordered from you in a while, they are in a better position to put up a product review, given how attractive your dynamic coupon code is, which is why capitalizing dynamic coupons on new customers will help you get good product reviews.
Method #4 – Sending ‘Thank-you’ Coupon Codes
While this may seem something insignificant when it comes to getting more product reviews on your online store, but in actuality, it’s not. Today, customers demand respect, and they need to be made felt special by brands for their contributions and purchases. If a brand is giving them that, then they’re bound to use positive word of mouth for your products. Similarly, sending customers thank-you coupon codes via email, will make them feel special about their purchase, and they will feel obliged to put up a positive review on your E-commerce platform.
It is important to note that Coupon Strategy alone, may not help you with getting significant product reviews. Rather, it’s a tool, used in conjunction with overall digital marketing strategy to get positive reviews on your website. Nonetheless, if you deploy your coupon strategy the right way, using the methods we’ve mentioned above, you will definitely see results.